An authoritative report or guide that is meant to help readers to solve a problem, understand an issue or aid in decision making.
Case studies are a fantastic way to tell a success story about a client, product or service. These real-life stories will motivate prospects to give you a try!
An online seminar or workshop delivered right to your employees or customers desktop/device. It can be used as a lead magnet, training program or to sell products or services to a larger audience.
This offering can be a piece of downloadable content such as a PDF, checklist or report that a prospective client can download in exchange for some contact information like an email address. They get some valuable information and you get to build your contact list.
(Also known as follow up emails)
These emails will help you to stay connected with your customers. Build relationships with your customers by contacting them to congratulate them on an important event, inviting them to a function, or keeping them up to date on promotions, up dates to products or services or changes to your website.